Estava comentando ontem sobre a dificuldade das empresas manterem segredos (principalmente as do tamanho da Apple ou Coca-Cola), com os meus alunos de Finanças I. O novo post de Damodaran, em seu blog fala exatamente sobre isso - dando algumas dicas para a Apple:
Be transparent: Become more open about long-term strategy and products. I think that Apple’s secrecy about new products and strategies may be a great marketing strategy but it creates an information vacuum, which is filled with rumors and fantasy. I know that Apple also worries about giving away information to its competitors, but when you are a company the size of Apple, the news will get out to your competitors any way. So, stop acting like you are protecting national security and start acting like a business!!O post completo pode ser lido clicando aqui.